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Building a Truly Intuitive Business with Sara Brooke

Today's episode is part of my Your Aligned Business series, where I interview inspiring people about their aligned businesses and the choices they've made to make their business beautifully aligned to them, their values, goals and priorities.

Sara Brooke is a teacher, writer and ceremonialist who works with people worldwide, guiding them to connect to authentic soul medicine through her one-on-one sessions and transformative guided rituals. Her business The Space In Between weaves together energy healing, earth wisdom, and subtle plant medicine.

Sara inspires people to reclaim their own power intuition and authentic energy so they can create fulfilling lives of meaning and beauty. She believes alignment is key to creating an intuitive business. You can hear the full episode below. Here's a snippet of our conversation ...

Fluid and intuitive.

Kerry: Your work is very much based on your own intuition and your own guidance. I'...

Creating Your Million Dollar Business Mindset with Kelli Mitchell

Kelli Mitchell was "running on adrenalin and desperation" in the early days of her business. We met when she joined my Align + Attract program which she says helped her start enjoying her business in a new way and unblocked what was holding her back.

Now, she's the founder of the Pink Lemonade Company, a six-figure business she's truly passionate about. She empowers other women by helping them transform their lives through creativity and possibility.

Kelli believes we can all design our lives and our businesses to feed our souls AND our families. You can hear the full episode below. Here's a snippet of our conversation ...

Running on adrenalin and desperation.

Kelli: The early days ... I found myself in 2015 with three babies, a load of bills, a business that was not providing much income. I had to figure out how to get things done quick. I was strictly running on adrenaline and desperation. And so I knew I had...

Is your pricing aligned - and how can you tell?

I can't wait to explore this with you. I think it's something that as entrepreneurs, we think about a lot - what is the right pricing for us? What is the right pricing for our ideal clients?

Today, we're going into this in detail. Looking at the pricing you have now, and considering if there are any changes that you might like to make moving forward. Because it's so incredibly personal to decide on the right pricing for you. Sometimes people can feel like there is just this magic number and almost might hope that somebody else is going to tell them what that number is. However, a big part of pricing is really owning the pricing that you choose - and running with that.

First, my money mentor...

I want to acknowledge the most significant mentor I've worked with on money and on pricing - Denise Duffield-Thomas. I'm sure many of you are already familiar with Denise. I joined Denise's money bootcamp in 2012. So that tells you I have ...

When aligned inspiration crosses over into copying.

I've got a really juicy episode for you today... Aligned inspiration and the concept of copying - it can sometimes be a bit of a grey area. When you feel a strong resonance with certain names or terms or content - and there's lots of different people in the industry who might be talking about similar kinds of topics - it can be tricky to feel where the boundaries actually are.  

So, we're going to explore this and develop more of a refinement and understanding of where our boundaries are, and how we can also avoid crossing over the boundaries of others. Because even though it is true that, sure, there's not a lot of new and unique content out there, it is actually possible to create something that is new and unique and to tap into your own creativity.

Does it take more work? Of course it does, but is it worth it? Yes, especially if you're creating something that you want to grow and run with. The stronger and deeper resonance that ...

Business goals - how do you decide what to align to?

I'm so glad you asked! This is something I absolutely love to work on with my clients. You might come back to this one later and write down some of your own goals, because an important part of the process is getting clarity on what you want. What's actually important to you, not to your peers, not to your mentor, not to somebody else in your life. What's actually important to you.

Aligning to business goals is something that we focus on a lot in my Align and Attract group program. If you're not in the program yet, it's fine because there's so much value in this process of just getting clarity on what it is that you want. And if you do want to align to your goals within the Align and Attract program, it's there for you whenever you are ready to join.

So, let's get clear...

Clarity is one of the keys to alignment... And so is self-awareness.

Clarity and self-awareness really go hand-in-hand in this process. To create ...

Do you have an alignment problem, or do you have a strategy problem?

Such a juicy topic. For many of us, it can be difficult to tell. I want you to think about a problem or an issue, a challenge that you've had in your business in the past, or perhaps something that you're experiencing at the moment. It might be a launch that didn't go so well. It might be a gap in your business where you feel like you're not making enough income. You might not be attracting enough clients... When you look at that, would you guess that it's more likely to be an alignment issue - something within you - that is preventing you from being able to achieve those kinds of outcomes that you're looking for?

Or, do you think it's just something you need to learn?

It could be something that is more of a strategy issue. And if you were to make some really practical changes in your business, that would help you to move through those blocks and to create a greater level of success. Let's look at each of t...

Upgrading your beliefs in business - it's a conscious choice.

Let's look at our beliefs and how they impact us. And consider which beliefs we might like to upgrade - and how we can make the conscious choice to do that. We can look at what our beliefs are without getting drawn into it, without overthinking it, without judging ourselves. We can look at the belief and we can identify that it's not working for us anymore.

Maybe it's something we've picked up from the past. Maybe it's something we learned in childhood. It's something that we learned from a parent or another significant adult in our lives. Maybe it's something we've picked up earlier in our career, maybe when we worked in a different industry. Maybe we've even picked it up from our peers in our current industry.

Whatever your beliefs are right now... You can totally change them.

Let's dive in.

First of all, I'm going to ask you to think about what is actually possible for you in your business. When you star...

How do you align with your ideal clients?

This is one of my favourite topics and something I've been supporting my clients in since way back in 2009 when I started my business.

I have a great free resource that supports this podcast episode. How To Align Your Energy To Attract Your Ideal Clients is a 75-minute free workshop over at alignandattract.com. I totally recommend you download and schedule in some time to listen.

Let's explore your ideal clients...

We need to get very clear on who these ideal clients are.

You might think I'm talking about niche, and I'm not exactly talking about niche. I'm certainly not saying, "Oh, look, it's fine if you can work with anyone and you can help them with anything". I'm not saying that at all. It is very important and very useful to have clarity on who it is that you best work with. What we're going to explore is going to help you get clarity. If you have no idea who your actual niche might be and you would like to get more clarity on that, t...

Do you need to create something new in your business, or do you need to simplify - and how can you even tell?

I'm going to share a personal story, but first of all, I'm going to ask you to think about your own business, and what you're creating at the moment. When you think about what's coming next for you, are you thinking about adding something to your business, creating a new service or a new offering, or are you thinking about subtracting? Perhaps completing a course that you offer, or narrowing down your focus so that you only have a certain number of offerings moving forward. Perhaps letting go of old blog posts or letting go of old videos. I'd love to hear what it is that you are focusing on.

The natural response is: I'm going to create something new.

I'm going to invite you to do a little bit of reflection, and at the end of this, you might decide, "Yes, I am going to proceed with this new thing that I want to create," but you might've also given yourself the chance to have ...

Are you ready to get off the emotional rollercoaster of business?

This is something we can all relate to - getting attached to our business and experiencing highs when things are going well in our business; new clients pop in, or you receive some great feedback, you've been offered an opportunity... And then feeling low, or feeling down, annoyed or irritated, if something less than great is happening in your business. You've had some cancellations, or unsubscribes, or a launch didn't go so well. Or, you put out a certain email, or something didn't go as well as you expected on social media...

We can find ourselves feeling up when things are good, and feeling down when things are bad.

 Look, it's completely understandable.

But let's talk about about how can we get off of that rollercoaster, and actually have more choice about how we respond to what are often inevitable things that are going to happen on a day-to-day basis. And have a higher level of well-being, overall.

We ...