The quick answer to this question is that of course YOU get to decide what makes a great launch for you.
For most of us, outcomes do of course play a part, but feeling good during your launch and having a wider perspective are important too.
What you consider a great launch might be influenced by the Season of Life you're in. Many of my clients balance running a launch with seeing clients, or their family life, or other commitments - it's not always realistic or a priority to go for the big results we may hear about in the industry.
Giving yourself permission to define a great launch for YOU can be empowering. Without an excessive focus on results as the only metric of success you can be a little more objective and hopefully enjoy it more too.
Here are four factors you might like to consider that could contribute to YOUR great launch:
If you've never launched or you avoid launching, just committing to doing it and following through is a big deal and worth celebrating! You can't get better at launching without, well, launching. It's so easy to put off launching your thing so if you're committing to a plan, that's GREAT.
You get to decide how much of a priority how you feel is during your launch. If doubt, fear, worry or other stressful feelings put you off launching or cause you to feel overwhelmed, you must check out my Launch Success Kit. It will help for sure!
Showing up for your launch and allowing yourself to be a lot more visible can have wonderful flow of effects. It can really stretch you and really contribute to so much growth if you choose to take on the challenge of showing up fully.
You never really know the flow on effects of your launch and even a launch that doesn't seem to go "well" can end up being great for your business in other ways (perhaps you get a flurry of private bookings after your launch, for example).